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Thursday, August 26, 2010

One-Stop shopping a revolution in property industry

Buying or building a home is more often than not a complicated process and people are finding the process is more manageable when they are also able to get bundled services from their mortgage financier. Consumers today want to deal with one firm and have a single point of contact for all the services that are necessary in the home-buying process.
Apartments in the Kileleshwa Area in Nairobi - Kenya.

Today efforts by Housing Finance to push bundled services are bearing fruit as more home buyers are turning to the firm to offer a variety of services and thereby, are having a better home-shopping experience. The advantages of one-stop shopping include making the transaction less expensive, more manageable, convenient and having agents and other providers working together to ensure completion of the transaction. Players in the construction and property industry continue to improve the consumer experience through Housing Finance’s Property Point.

The Property Point was established as a one-stop point for property developers, estate agents, suppliers and buyers of housing and construction materials designed to make the process of property acquisition easier. The Property Point features displays from suppliers of property in Kenya, thus enabling customers to access a wide range of options under one roof. To simplify the whole process, Property Point has entered into strategic partnerships with suppliers of building and construction materials such as cement manufacturers, tiling, paint manufacturers, cabling, storage tanks etc to make all these services accessible under one roof. This concept is a first in the East African region.

One stop shops not only offer buyers the most attractive rates and the broadest menu of products; it's also good for the builder from a control standpoint, and as a new business opportunity. These bundles or packages enable home buyers and builders a chance to compare or shop the prices of these services in order to make educated decisions affecting the end result - a successful and cost effective closing.

One Stop Shopping does not imply that every service has to come from a single vendor, rather it affords the consumer the option to go to one place to get these services. There is no doubt about it; the consumer is gaining control of the home finding process. Consumers are beginning to look for ways to control the home buying and selling process and are looking for ways to simplify and bring predictability to the settlement process.
Consumers have already indicated a strong desire for simplifying the transaction by looking to one single source to obtain all of the services they need. The consumer demand for simplicity, transparency and value will continue to grow and bundling will be an increasingly important strategy for meeting these standards.

The writer is a specialist on property at Housing Finance. For more information contact

Housing Finance on 3262000 or email propertypoint@housing.co.ke or marketing@housing.co.ke  .

Websites: http://www.housing.co.ke/ ; http://www.propertypoint.co.ke/

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